Open book on tree bark with a nature photo and text that reads 'EARLY BIRD BREAKFAST'.
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ackaging
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esign

Wellness Line - Terrior Product for Marchés Publics de Montreal

Packaging Design

Product rooted in innovation

Marchés Publics de Montréal embraces artisanal designers and local producers into Montreal’s contemporary market scene through organic production. As consumers shift their prioritizes, the importance to develop a product rooted in innovation, authenticity and creating experiences based on local identity is essential.

Shadow profile of a person with long hair and earphones against a plain light background.
Three pyramid-shaped reed diffusers with sticks and their labeled fragrance packages on a white fabric surface.

Connecting people to the natural world

This project focuses on creating packaging for sage, sweetgrass, and cedar sacred medicines used in Indigenous smudging practices. The design will honour their cultural and spiritual significance while embracing sustainability and contemporary aesthetics. Rooted in respect and authenticity, the packaging will tell a story that connects people to tradition and the natural world.

Three pyramid-shaped green diffuser boxes labeled Foin d'odeur, Cèdre, and Sauge on stacked magazines.

Authentic visual storytelling

The design highlights each plant’s spiritual importance while aligning with eco-friendly values and modern branding standards. This project aims to strengthen awareness of Indigenous traditions through authentic visual storytelling, promote environmental responsibility in packaging design, and create a cohesive brand identity that resonates with both Indigenous and non-Indigenous audiences in a meaningful and educational way.